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Salesforce is becoming very popular, even with organizations that don’t necessarily have “sales” in the traditional sense. It’s a huge improvement over the time-honored “keep all your members in a giant Excel spreadsheet” system.
The last time I worked on a client’s content strategy, I noticed that I felt exactly the same as when I’m cleaning out a closet. It’s a roll-up-your-sleeves mixture of annoyance and determination.
We recently met with a university who was in the market for a web redesign. To kick off the discussion, we asked them, “What’s the #1 thing this redesign needs to get right to be a success?” Guess what almost everyone wrote down?
It starts off wonderfully. Everyone’s excited about the new website, and eager to get the project started. Meetings are full of big dreams, friendly banter, intense brainstorming, and poking fun at the old site. The client shares their vision, the design team brings their experience in, and it all...