We sit down with your team and ask a ton of questions. What are your overall goals? What do your audiences like and dislike? What do you want your website to do—get people excited about your mission, product, or service? Encourage visitors to take action? Cut down on the amount of staff time needed to keep it up to date? All of the above?
We distill what you've told us into a creative brief and use cases document, revising if necessary to be sure they accurately reflect your needs, business goals, and audiences. With those plans in hand, we roll up our sleeves and start designing and building.